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August 13, 2022
HR Technologies

You will hear a lot more about purpose, communication and rituals at work this year

Last year, many organisations were forced overnight to adjust to new ways of working. Digital transformation accelerated, and collaborative activities were recreated virtually. But while teams have adapted functionally to maintain productivity, organisational leaders need to pay special attention to the “intangible” cultural aspects and their overall purpose. Before the pandemic, our organisation conducted an interview-based study with 10 unicorns (former start-ups that have cracked the $1bn valuation mark), to understand how fast-moving organisations use culture as a driver of performance. Unicorns, by virtue of their fast-paced growth, constantly operate in “crisis mode”. They onboard dozens to hundreds of new…
You will hear a lot more about purpose, communication and rituals at work this year

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