19.4 C
July 1, 2022
Digital Marketing

With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client WorkOlivia Morley

Last year, U.S.-based independent media agency Horizon Media walked away with The Hershey Company’s U.S. media business at the end of a six-month media review. One key to winning the business? Horizon’s proprietary data platform, blu. Hershey’s invited every holding company to participate in the review, according to Charlie Chappell, vp of media at Hershey’s….Read More

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