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May 30, 2023
Digital Marketing

Why the Super Bowl Halftime Show Wasn’t Cool Until 1993Robert Klara

The turning point was 1993. For the 26 Super Bowls preceding, the halftime show had been little more than a glorified station break: 20 minutes to run to the bathroom, fetch a beer and stir the onion dip. While the occasional fading star made an appearance (Carol Channing in 1972, for example), the early halftimes–however…Read More

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