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March 2, 2024
Digital Marketing

Why Sonic Is Shifting to Scripted AdsT.L. Stanley

For decades now, quick serve restaurant Sonic’s marketing has revolved around people sitting in cars talking about food, whether it was the beloved “two guys” playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don’t-tell approach that put…Read More

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