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March 4, 2024
Digital MarketingWhite Papers

Why Crypto Company OKX Remains Bullish Despite Market InfamyTrishla Ostwal

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. “[In 2022] we showed up in the market in a very audacious way when everyone was scared,” said…Read More

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