15 C
August 19, 2022
Digital Marketing

Why CEOs Don’t Trust Marketing Chiefs to Grow the BusinessJohn Connors

CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone–other C-suite executives are expressing the same concerns about their CMOs, indicating an industrywide dilemma about the perception of chief marketers. The data is startling. According…Read More

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