20.1 C
August 13, 2022
Digital Marketing

Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame Mya Papolu

The practice of brands tapping online content creators to boost their reach and forge relationships with customers famously took off with celebrities. When the average shopper thinks of influencers, they likely still picture a reality TV star making millions to flash a handbag for a second in an otherwise brand-agnostic video. But the focus of…Read More

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