18 C
July 4, 2022
Digital Marketing

While Valuable, Publishers Can’t Afford to Get Distracted by First-Party DataErik Matlick

Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around…Read More

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