15 C
May 30, 2023
Digital Marketing

While Valuable, Publishers Can’t Afford to Get Distracted by First-Party DataErik Matlick

Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around…Read More

Related posts

BBC Reimagines Tokyo as a Magical and Futuristic City to Hype Olympics CoverageBrittaney Kiefer

Brittaney Kiefer

Tito’s Won’t Make a Hard Seltzer, but It Will Sell an Empty Can for You to Make Your OwnRebecca Theodore-Vachon

Twitter Diagrams Plays for NBA All-Star WeekendDavid Cohen

David Cohen

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy