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March 5, 2024
Digital MarketingWhite Papers

WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo MovieLeslie Blount

WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…Read More

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