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February 26, 2024
Digital MarketingWhite Papers

What Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell YouBill Bradley

Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those…Read More

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