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August 20, 2022
Digital Marketing

What Marketers Should Consider as They Gear Up for the Holiday SeasonKristina Shepard

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard thinks ahead to another challenging holiday season. Below, in her own words, she interprets the data on the role of streaming and its unique advantage for marketers….Read More

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