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August 14, 2022
Digital Marketing

What Is B2B Influencer Marketing in 2020? Change Is Coming

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2B influencer marketing in 2020 has seen new challenges arise, requiring a shift in approach. From trust to transparency to accessibility, 2020 is set to be a transformative year for influencer marketing programs. What is B2B influencer marketing in 2020 and how is it changing? We share the answers with you…
What Is B2B Influencer Marketing in 2020? Change Is Coming

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