Bolmen is a picturesque lake in Sweden, where visitors can explore an unspoiled natural environment in a canoe, hike down trails or pick berries. But it is also the name of a toilet brush sold by Ikea. When Visit Sweden was planning its latest tourism campaign, it realized that many Swedish names of popular Ikea…Read More
Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product NamesBrittaney Kiefer
