Virgin Money Australia has launched a new loyalty programme it claims will “break new ground” by aiming to cover the entire banking experience. With the help of Singapore-based fintech start-up Ascenda, the Australian unit’s new rewards scheme now includes customers’ card spend, transactions, and savings accounts. There is clear disruption already happening in the rewards space “Home loans and other banking products will be added over time,” the digital bank says in a statement. Virgin Money argues the new product introduces a fresh opportunity for challenger banks globally. That is, to grow revenue and market share by differentiating beyond low…
Virgin Money Australia claims to “break new ground” with loyalty scheme
Virgin Money Australia claims to “break new ground” with loyalty scheme
