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June 29, 2022
Digital Marketing

Unilever’s Investor Backlash Illustrates the Need for Responsible CapitalismAmy Williams

One of Unilever’s largest investors recently broke rank, publishing a letter that expressed strong dissatisfaction at the Purposeful Brands strategy Unilever has been spearheading since establishing the Unilever Sustainable Living Plan (USLP) back in 2010. In the letter, Terry Smith, the founder of Fundsmith–a top-10 shareholder in the FMCG giant–poked fun at the company’s “ludicrous”…Read More

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