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March 4, 2024
Digital MarketingWhite Papers

Uber Secures Arena Naming Rights to Celebrate 10 Years in GermanyBrandy Shaul

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. Effective March 22, 2024, Mercedes-Benz Arena will become Uber Arena, while the Verti Music Hall will become Uber Eats Music Hall. The surrounding entertainment district, Mercedes…Read More

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