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February 26, 2024
Digital MarketingWhite Papers

Uber and Spotify Are Tapping Into Changing Consumer BehaviorsLucinda Southern

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. “People are spending two and a half hours a day on Spotify’s platform,” Grace Kao, global head of business marketing at Spotify, said on stage at Adweek’s NexTech event this week. “It’s a great…Read More

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