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March 5, 2024
Digital MarketingWhite Papers

U.K. Marketers Gear Up for 2024 Budget BoostRebecca Stewart

U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses…Read More

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