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August 12, 2022
Digital Marketing

Two Guys From Gary, Indiana Are Shaking Up the Coffee BusinessRobert Klara

Behind most every big consumer brand looms the story of how its founders came up with the name. Frequently, the process was an agonizing one. Ford Motor, for example, famously spent $250 million on market research to come up with a name for its flagship 1958 sedan–only to wind up naming it after Henry Ford’s…Read More

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