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May 20, 2022
Digital Marketing

Tums to Kick Off ‘TUMSworthy Big Game Trivia’ for Super Bowl 56David Cohen

Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline’s Tums antacid brand aims to create some “TUMSworthy” moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game–“the heartburn-inducing fumbles, foods and commercial breaks”–and letting Twitter users respond with the #Tumsworthysweepstakes hashtag…Read More

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