Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline’s Tums antacid brand aims to create some “TUMSworthy” moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game–“the heartburn-inducing fumbles, foods and commercial breaks”–and letting Twitter users respond with the #Tumsworthysweepstakes hashtag…Read More
Tums to Kick Off ‘TUMSworthy Big Game Trivia’ for Super Bowl 56David Cohen
