Before the era of high-speed Internet, acquiring software used to be a difficult and time-consuming process for businesses and individuals alike. Just think for a moment. You had to purchase floppy disks (or CDs) and install the program on every device that needed to use it. Now, it’s a completely different story. These days, software is one click away, and new applications can be accessed through a web browser with little to no effort. Software-as-a-service (SaaS) is not only one of the most admired but also one of the most adopted business models. We’re not saying that you should go…
Top 5 most effective B2B tech marketing strategies for 2021