Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content to brand messaging that is more aligned with the times and empathetic to customers, sales expectations still exist for B2B brands during the COVID-19 pandemic. The challenge many B2B marketers are facing is to understand how to navigate both the short term changes in what…
Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic
Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic
