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October 2, 2022
Digital Marketing

This Year’s World Cup Is a Key Performance Marketing Opportunity for US BrandsDaniel Avshalom, Ozan Can Şişman

Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming. Last…Read More

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