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June 28, 2022
Digital Marketing

This Sports Brand Turned a Pioneering African Olympian into a Comic Book SuperheroBrittaney Kiefer

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled “Black Ice,” is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the second Winter Olympian from the…Read More

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