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March 2, 2024
Digital MarketingWhite Papers

The Rush to Measure Attention Calls for a Collaborative and Coordinated ApproachAngelina Eng

In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the concept of attention has become a crucial metric for understanding the impact of advertisements. However, as we delve into the realm of attention metrics,…Read More

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