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November 26, 2022
Digital Marketing

The LL Bean Book Pack Is Stronger Than Kids—to Their DismayRobert Klara

Fifteen years ago, a piece of fan mail arrived at L.L. Bean headquarters in Freeport, Maine. It came from an 8-year-old girl in Massachusetts named Ellie Thonnings, who’d torn out a sheet of notebook paper to scribe her letter in pencil. As a century-old company with a dedicated following, L.L. Bean was no stranger to…Read More

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