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August 13, 2022
Digital Marketing

The Influence of ABM in B2B Marketing: Top B2BMX Sessions & Speaker Insights

2020 marks the 8th year in a row that I’ve presented at the B2B Marketing Exchange. During that time there have been many changes: within the B2B marketing industry, the strategies and technologies driving performance and in the programming at B2B events like B2BMX. ABM in particular has experienced a rise in the B2B marketing world and evidence of that momentum is evident in the session topics, martech vendors and attendees at this year’s B2BMX conference in Scottsdale, February 24-26. According to research from Demand Gen Report, 50% of B2B companies have been implementing ABM programs for more than a…
The Influence of ABM in B2B Marketing: Top B2BMX Sessions & Speaker Insights

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