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March 1, 2024
Digital MarketingWhite Papers

The DoorDash Super Bowl Sweepstakes: How the Campaign UnfoldedMark Stenberg

Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one lucky winner. The audacity of the campaign–yes, that means giving away multiple cars and a $50,000 down payment on a…Read More

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