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July 1, 2022
Digital Marketing

The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing

As business customers with questions are ignoring tone deaf brand marketing (and tiring of Pandemic messaging too) they are increasingly in search of information more than ever. Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search driven traffic. Search engines are clearly positioned to deliver answers for buyers seeking answers, but where is the trust? And more importantly, is your brand the best answer when and where buyers are looking? SEO alone is not enough. A study from CSO insights ranked Web searches the 8th most trusted source of information for…
The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing

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