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February 26, 2024
Digital MarketingWhite Papers

The 2024 Ad-Tech Battleground: Identity and PoliticsAriel Deitz

As we collectively wade into 2024–crafting budgets, plans and strategies for the year ahead–there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don’t get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion…Read More

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