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August 13, 2022
Digital Marketing

Tasty’s Licensing Partners Sold More Than $250 Million of Branded Merchandise in 2020Mark Stenberg

Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process. The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger…Read More

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