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January 27, 2023
Digital Marketing

Sony Buys Bungie for $3.6 Billion as Gaming Arms Race Heats UpRafael Canton

Sony is buying video game developer Bungie for $3.6 billion as the PlayStation Studio owner moves to counter its rivals as independent producers are caught in what appears to be a burgeoning wave of industry consolidation. Sony’s offer comes nearly two weeks after competitor Microsoft purchased Activision Blizzard for $68.7 billion to shore up its…Read More

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