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August 11, 2022
Digital Marketing

Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry BenchmarksDavid Cohen

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain…Read More

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