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August 15, 2022
Digital Marketing

Sam’s Club Says Its Revamped Ad Business Isn’t Just Another Retail Media NetworkLisa Lacy

Warehouse retailer Sam’s Club announced an overhaul of its five-year-old advertising business, which will now be known as the Member Access Platform, or MAP. It includes what Sam’s Club calls a “member-additive ads experience” with a self-service platform and sponsored product ads. It’ll be available to advertisers July 1. “These product initiatives will allow our…Read More

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