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June 29, 2022
Digital Marketing

Reminder to Marketers: Don’t Be CreepyStephen H. Yu

When it comes to personalization, most marketers don’t get it right. They either do too little–e.g., indiscriminately blasting the same message and offer to everyone–or they go way too far, making people feel spied upon. Think about it this way: We call people creepy when they get closer to you than you want them to…Read More

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