22.4 C
July 1, 2022
Digital Marketing

Publicis Groupe Acquires Ecommerce Platform ProfiteroKyle O’Brien

Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend. Launched in 2010, Profitero will be a product-focused company within Publicis. CEO Bryan Wiener will continue to lead the unit along with president Sarah Hofstetter. Wiener will report to…Read More

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