17 C
August 8, 2022
Digital Marketing

Privacy Orgs Are Media Agencies’ Next Big InvestmentTrishla Ostwal, Olivia Morley

Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…Read More

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