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May 20, 2022
Digital Marketing

Prime Day Boosts Ad Spend on Other Retail Media NetworksLisa Lacy

Six years after the first Prime Day, Amazon’s annual summer sale spurs brand marketers to spend more on the platform to get in front of shoppers looking for deals, but its influence is growing. In addition to driving copycat sales, Prime Day is also now impacting ad spend on other retail media networks. Amazon, the…Read More

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