UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…Read More
Pret A Manger Unveils ‘Joyful’ Brand Overhaul as It Eyes Global GrowthRebecca Stewart
