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March 5, 2024
Digital MarketingWhite Papers

Pharma Brands Use AR Snapchat Lenses to Engage ConsumersBrandy Shaul

Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…Read More

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