There’s a new type of gambling advert being used online and on social media to try and appeal to viewers, recent research has shown. Unlike on television, these online advertisements can be more personalized, interactive and may be harder to distinguish from other content.There’s a new type of gambling advert being used online and on social media to try and appeal to viewers, recent research has shown. Unlike on television, these online advertisements can be more personalized, interactive and may be harder to distinguish from other content.