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October 23, 2021
Finance Technologies

Personalisation: the Gen Z banking imperative

Generation Z, the next generation of bank customers, represents a sizeable market segment. This generational cohort, born after 1996, makes up about 20% of the US population according to Statista and data from Business Insider indicates that Gen Z wields purchasing power of more than $143 billion. Purchasing power that is projected by Boston Consulting Group to increase by more than 70% in the next five years. As the oldest Gen Zers begin to enter the workforce and become financially independent, this generational cohort represents a lucrative target market for financial services institutions. With new customer acquisition considered a top…
Personalisation: the Gen Z banking imperative

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