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July 1, 2022
Digital Marketing

PepsiCo Proves Slam Dunk for LeBron James as He Expands Role to Rep Another BrandPaul Hiebert

When LeBron James ended his 17-year partnership with The Coca-Cola Company to sign a deal with rival PepsiCo in early 2021, it wasn’t clear how many brands the NBA superstar would represent. A new commercial for Ruffles, set to debut during the NBA games broadcast on Christmas Day, adds more clarity to the situation. A…Read More

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