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June 29, 2022
Digital Marketing

Paramount’s Jo Ann Ross on What to Expect at the Paramount Upfront Alexandra Bower

Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joined Adweek’s Convergent TV Summit for an upfront preview to discuss how Paramount (formerly ViacomCBS) is preparing for this year’s digital advertising marketplace, the merge of combined companies, and plans for the rapidly-growing Paramount+ streaming service as they market their programming directly…Read More

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