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August 8, 2022
Digital Marketing

‘Out of Home Is a Great PR Opportunity’—BBC Creative Chief on the Art of Outdoor AdsStephen Lepitak

Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster’s in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate…Read More

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