17.4 C
August 8, 2022
Digital Marketing

‘Out of Home Is a Great PR Opportunity’—BBC Creative Chief on the Art of Outdoor AdsStephen Lepitak

Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster’s in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate…Read More

Related posts

Expect Unexpected Brand Partnerships, Says Lego’s Head of US MarketingAl Mannarino

Al Mannarino

Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s StandardMatt Meyer

Matt Meyer

22 LGBTQ+ Changemakers Creating More Inclusive SpacesAdweek Staff

Adweek Staff

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy