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August 11, 2022
Digital Marketing

Omnicom Media Group Calls for Better CTV StandardsRonan Shields

Connected TV is widely regarded as the most dynamic channel in the media industry with buyers spending close to $10 billion to serve ads on such screens. Media agency Omnicom Media Group (OMG) cites figures forecasting that U.S. CTV-spend will top $13.4 billion this year, representing a 50% year-on-year growth rate, but amid such heady…Read More

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