Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective? Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer’s…Read More
Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise ThereElizabeth Marsten
