2 C
March 1, 2024
Digital Marketing

NBCU Sets iSpot.tv as First Alternative Measurement PartnerJason Lynch

NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…Read More

Related posts

Nordstrom Makes a Play for Young ConsumersEmmy Liederman

Emmy Liederman

Dick’s Sporting Goods Shares Adventurous Campaign for the Arrival of Its Public Lands StoresSara Century

Sara Century

How Vans Authentically Uplifts Communities to Strengthen Brand RelationshipsAdweek Staff

Adweek Staff

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy