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December 8, 2021
Digital Marketing

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement ServicesKelsey Sutton

It’s finally official: Nielsen’s national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent Media Rating Council effective later this month, the organization said today. The decision from the MRC, which evaluates and accredits measurement tools to ensure figure…Read More

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