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May 20, 2022
Digital Marketing

Miller Lite’s Super Bowl Ad Will Air Exclusively in the MetaversePatrick Kulp

With AB-InBev dominating the airwaves through its long-held exclusive rights to advertise alcohol in the Super Bowl, Miller Lite will take to the metaverse this year for its own Big Game party. The Molson Coors-owned brand will host what it calls an “authentic, communal bar experience” during the Big Game inside the virtual world-building platform…Read More

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